Arnott’s wanted to create a massive buzz around its launch of a brand new product range – Arnott’s Chocolate – to excite retailers. The Arnott’s marketing team needed a display that would “stand out, be colourful, structurally sound, easy to assemble and transportable.”
To position Arnott’s Chocolate as an indulgent creation, with the taste and texture of the humble Arnott’s biscuit that people know and love, we designed a three-way 3D display to be set up at Coles head office in Melbourne. The display showed three new Chocolate bars in the range, traditionally only consumed as a biscuit, envoking feelings of nostalgia and shareability.
The Arnott’s marketing team were particularly impressed with the giant 3D segments of Chocolate being so lifelike. We were then involved with instore activations throughout Coles and Woolworths upon launch to consumers.
"We at Extravert can not recommend Steve and team at Printegrity highly enough! Very communicative and collaborative on all projects, offering sound advice to help make the production of our work better. Working on everything from smaller POS to large experiential installations, Printegrity always find a way to produce our hair-brained, complicated schemes, even multiple, free-standing 2m x 4m corflute caravans for a display at Woolworths head office. Steve personally helps come up with engineering tweaks that make the impossible possible, as you can see in the 3D Arnotts installation. Their finish is always top class, on time and on budget. We are mostly Sydney based and Printegrity being in Melbourne, demonstrates just how much we value this business relationship. He's saved our bacon more times than i'd like to admit, we owe Steve more than just a good reference, and you owe it to yourself to experience the Printegrity difference."
Zed
Elliott
Creative Director - Extravert